Coach x Selena Gomez / Bunny Kinney & Steven Meisel

For the launch of the Coach X Selena Gomez capsule collection, we wanted to create content that would draw people’s attention and make for an interesting headline. Together with director Bunny Kinney we created a short campaign film that told the story of Selena as a Coach employee, having fun at the office after hours.

Creative Direction at Baron & Baron

CCO: Fabien Baron