Zegna / Brigitte Lacombe & Gregoire Dyer

A more personal and intimate continuation of Zegna's 'What Makes a Man' campaign, we portrayed the relationship between Isabelle Adjani and her son Gabriel-Kane Day-Lewis, and personalized the tagline to the talent. This also allowed Zegna to promote its tailor-made services in a natural way.

Concept & Creative Direction at Baron & Baron

CCO: Fabien Baron